Beyond Retail

Monday, September 03, 2007

The Woes of Non-Customization

So, I was just looking over the press release for the grand opening of Nordstrom.

"In addition to complimentary consultations and demonstrations, enjoy cosmetics samples* and a live radio remote show with station 107.9 WXKS-FM."

"Hell, yea," I thought. I love 107.9 WXKS-FM. That's one of my favorite radio stations! Oh... no wait, what is 107.9 WXKS-FM?

Turns out the live "radio remote show" is going to be done by a radio station better known to everyone as "Kiss 108". Of course, that's the radio station that has the "Matthew in the Morning" radio show, co-hosted by William Costa who has that show "Television Diner" on New England Cable News. The station plays a lot of my personal favorite artists, including Shawn Carter, Shaffer Smith, Jay Jenkins and Robyn Fenty....

What about... "In addition to complimentary consultations and demonstrations, enjoy cosmetics samples* and a live radio remote show with station Kiss 108."

Ahhh... much better.

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