Beyond Retail

Sunday, December 10, 2006

Whatever happened to Luisa Luisa? And what's JasmineSola?

A small retail note: driving through Wellesley Center today, it appears that Luisa Luisa, the equivalent of Spags 19 to Building 19, has finally been rebranded as JasmineSola, a no-brainer that seemed to take years to finally happen. Anyone know when that happened?

To anyone who has no idea what was discussed in the first paragraph, JasmineSola is an upscale women's boutique selling essentially designer jeans and accompanying shirts, tops, and shoes. It's an odd retail success story out of Boston: founded in Cambridge in 1970 selling custom-made designs, the store quickly grew a following. In 2000, as 7 For All Mankind revolutionized the concept of designer jeans, JasmineSola was in the middle of it. And in 2005, JasmineSola was acquired by New York & Company, which is working to expand the explosive chain even further. In recent years, stores have opened within the region at the Derby Street Shoppes in Hingham while moving into new markets by opening stores at Roosevelt Field in Garden City, NY and a forthcoming store at the Pier at Caesar's in Atlantic City, NJ. And it wouldn't surprise me at all if JasmineSola became a tenant in the Natick expansion....


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