Beyond Retail

Wednesday, July 13, 2005

Another prediction for the Natick Mall

Looking back at my Natick Mall/Northbrook Court/Tysons Galleria comparison, I think I've figured out another store that we'll probably get.

As you may know, next to Tysons Galleria, GGP's pricey shopping complex located outside Washington, D.C., is another mall, the lower-end Tysons Corner. Tysons Corner resembles what the original Natick Mall will resemble once the expansion opens. Despite not being owned by GGP (instead, it's owned by Macerich, and before that Wilmorite), it's quite similar to what we've already got. Similarly, Tysons Corner was there first before Tysons Galleria (which was originally known as Tysons II).

Anyhow, the point is this. Tysons Corner has an Apple Store, the retail division of Apple Computer. In fact, the Tysons Corner store was one of the first two to open back in 2001. At our similarly-beloved Northbrook Court in Northbrook, IL, outside Chicago, an Apple Store will be opening on July 16th. Could we possibly have an Apple Store in the works at the Natick Mall, either in the existing mall or in the expansion?

Many would vouch to say that MetroWest already has access to an Apple Store, the location at The Mall at Chestnut Hill over in Newton. Door-to-door from the Natick Mall, The Mall at Chestnut Hill is 11.4 miles, and 18 minutes. So, how close is Northbrook Court to the nearest Apple Store?

Even closer. Old Orchard, an upscale shopping mall in Skokie, IL, is a mere 8.4 miles and 13 minutes from Northbrook. And not to diss Chicagoland, but I personally think that there are a lot more Apple users in MetroWest and Boston then in Chicago's North Shore and even the city of Chicago, seeing all of the universities and colleges in the area, not to mention the iPod craze that has been huge in this area.

Apple is working on opening stores in Burlington, Braintree, and even Hingham. So, will the new Natick Mall Expansion bring an Apple Store with it? Judging from Northbrook and McLean, I'd say it's pretty likely, if not before then.


  • The "original Natick Mall" is definitely not the 1994 version. Here is a video I recently found that I took of the truly original Natick Mall back in June 1993 just as demolition was beginning:


    By Anonymous Nathan, at 2:57 PM  

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